The Edelman Trust Barometer reports on how the public’s trust in a variety of institutions is faring. This is necessary reading if you have any interest in the nuanced and confusing world of public confidence. Edelman's clients always pay close attention, and you can often see the ripple effect of the report’s findings in how organisations position themselves over the next 12-18 months. Some of this year's findings:
It is definitely a publicity driving yearly IP event for Edelman. But nonetheless I always find the report fascinating. Whether you’re trying to figure out how to position a client’s brand for the year, or whether you’re trying to get a handle on how the powers that be view public opinion - there’s something here for you.