Intangible Goods is snack-sized psychology for a good cause

Recently I had the pleasure of writing an article on bravery for my friends Liz and Mark over at Intangible Goods. The two artists and advertising veterans started "Intangie" as an art installation for Art & About Sydney. They researched which emotional states people were missing the most in their daily lives. Then they created a vending machine that dispensed advice on how to get more of each.

 
The Intangible Goods vending machine doing its thing in Martin Place.

The Intangible Goods vending machine doing its thing in Martin Place.

 

The (psychologist approved) advice was "dispensed" in packs that resemble chip and cookie wrappers. Many a hungry customer probably felt better about not getting an actual cookie, because they knew part of the profits go to charity.

The art project was such a big success that you can now also purchase the online, where it's evolved into a larger project to destigmatise mental health.

It's also been successful enough to attract some... Admirers. Check out this unaffiliated "Instant Karma Machine". That The Event Space created for the real estate group Mirvac.

 
They do say imitation is the highest form of flattery!

They do say imitation is the highest form of flattery!

 

Yowzah.

Anyway let's be real. Most of us don't -only- want to do advertising. It's probably true of other professions as well but no kid says "when I grow up I want to be an account man at Ogilvy!" So It's satisfying to see two Creatives who paid their dues in advertising graduate to a more artistic and cause based project. A big inspiration to anyone who wants to use their creative super powers for good!

 
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